Adventure Inn donated a two-night stay to benefit a nature center I’d never been to or heard of because Laura Western gave so many reasons to say yes. Anyone who gets buttonholed to organize or support a charity “do” can take a few pages out of the playbook of this fund-raising pro, who roped in 260 donors for an event that can seat only 300 people.
The Oct. 15 live and silent auction benefits the Howell Nature Center, 50 miles northwest of Detroit, which each year welcomes about 70,000 human visitors and 2,300 wild creatures.

Kili, the bald eagle
The wild birds and mammals are ones that have been found injured and transported to the center by Good Samaritans from all over Southeastern Michigan. Most are rehabilitated and returned to their habitats. Several dozen creatures that can no longer fly or hunt – among them, Kili, the bald eagle – are living out their days comfortably in the wildlife park on the center’s 270 wooded acres.
The humans come to learn about birds and animals that live among us and about how to be better stewards of the land we share.
Laura Western’s initial pitch to Adventure Inn came eight months prior to the event, a hallmark of a well-planned event. It arrived in the first-quarter of the year, a less-busy time for nearly everyone except tax accountants and snowplow operators. The email started “Dear Nicholas and Sandy,” mentioned Adventure Inn, asked politely but specifically for the donation of a two-night stay, and in 187 well-crafted, conversational and correctly spelled words described the mission of the Howell Nature Center and the Oct. 15 event, with a link to more information. I also thought the use of email instead of a letter indicated an organization being thrifty with its resources.
But for me the cherry on top of the request, the thing that made it stand out from any similar solicitation we’ve received, was this: “In return…we will give proper credit to you by promoting your bed & breakfast and your website to our auction guests, our members and our community.”
Since 99 percent of our guests find us on the Web, I had to find out what Laura Western meant. Usually, the most credit we get is to be listed in a program book given only to event attendees and promptly forgotten.
The return email explained that howellnaturecenter.org would give auction donors credit, at least one photo, and a website link through the end of 2009. It was a promise Laura Western could keep, since she was serving as the center’s webmaster as well as the auction coordinator.
Adventure Inn signed up immediately. Then, Adam Buschbacher, owner of the Smackwater entertainment block in Lexington, came on board with the donation of a dining certificate and tickets to a performance of Barrage, an amazing group that combines choreography and violin playing. We called the package Blue Water and Fiddles, a Thumb Adventure.
Whatever their reasons, a hundred more donors than last year gave goods or services in support of the Wild Wonderful Night. Volunteers packaged the donations, gave them names like Spoil Your Wife, and set opening bids for the live and silent auctions.
Among the donors I noticed six other B&Bs belonging to the Michigan Lake to Lake Bed and Breakfast Association. Big Bay Point Lighthouse B&B near Marquette has participated for a few years. Barb Phillips of Dewey Lake Manor B&B in the Irish Hills was born and raised in Howell. Ruth Van Goor of Dapple-Gray B&B, a gorgeous log home overlooking Lake Superior, describes herself an animal-rights supporter. The other generous Lake to Lake members were Grand Victorian in Bellaire, Ludington House in Ludington and Saravilla in Alma.
Having served nonprofits for three decades, Laura Western isn’t someone who would be comfortable with a spotlight turned back toward her. Of course, I’ve never met her and we only once talked on the phone. But it struck me as commendable that she was doing for free what she used to do for a salary. That she was doing on a shoestring what she once, at another nonprofit, had a $300,000 budget and staff members to accomplish.
It’s all the more remarkable when you know that Laura Western, like Kili the eagle, is herself a wounded bird, making the best of not being able to fly.
One of these days, though – when her immune system is back to normal, when the bone-marrow transplant is a memory and leukemia’s return is less of a threat – Laura Western will be back in her native habitat, achieving even more than she does now. When that day comes, stand back. Watch her soar.